SWOT Analysis

S- Strengths
W- Weaknesses
O- Opportunities
T- Threats


Advantages:

• Distinguish yourself from the opposition.
• Gain a competitive advantage.
• Gain market share and position

Helps you to make your product different from everyone else.
Helps identify your organisations strengths, weaknesses, possible opportunities and potential threats.
You can use it to find and exploit a sustainable market niche.

Strength
What does your company do better than others in a similar field.
What is your companies unique selling point.
What do people in your market see as your company's strengths.

Weaknesses
What factor lose your company sales.
what production or sales processes could you improve.
what do people in the market think your weaknesses are

Opportunities
What interesting business trends are you aware of.
What useful opportunities could come from new technology

Threats
What are your competitors doing.
Is changing your technology threatening your position.
Do you have bad debt of cash flow problems.