Target audience

 Target audience: a specific group that a product is aimed at.

• Primary, Secondary and Tertiary
• Demographics: Age, Gender, Race, Ethnicity and Social class
• Mass VS Niche
• Psychographics
• NRS Social Grade

Other audiences

•  Age 
• Gender
• Ethnic groups
• Geodemographics
• Sexual Orientation
• Religious persuasion
• Political persuasion

NRS Social Grade

Psychographics

Britbox

BritBox, a streaming service offering shows from ITV, the BBC, Channel 4 and Channel 5, has launched in the UK.

Primary

•  Observations
• Questionnaires
• Surveys
• Focus Group
• Interviews
• Qualitative

Secondary

• Online research
• Documentaries
• Books
• Internet
• Blogs
• Newspapers
• Magazines
• TV Programs
• Quantitive

Quantitative- research that involves numerical data

Qualitative- Research that involves non numerical data

Surveys/questionnaires- Easy way to get surveys out to as many people as possible
Advantages:
Quick to design
Quick to send to lots of people
Easy to measure

Disadvantage:
Not able to gain access behind responses
Don't ensure responses from relevant participants


Interview
Advantage:
Get a deep insight to what the interviewee is answering
Gather qualitative data
Ensure the participants you are speaking to will be relevant to your research

Disadvantages:
Not easy to measure and analyse
Participants can be influenced by the interviewer of the interviewing environment


Focus groups- a group of people that are relevant to the research question.
Advantages:
Able to gain extra data from the group interaction
Allows a large sample size for qualitative data collection

Disadvantages:
Not easy to measure and analyse
The researcher could have less control in a focus group setting compared to an interview


Observation- collects quantitive in a natural setting
Advantages:
Can compare the data to responses from participants to make a comparison
Generates relevant and quantifiable data

Disadvantages:
The observations can not be generalised
If a group is aware they are being observed, they may behave differently

Who can do/does audience research?

When should audience research be done?

Before, during, after 

Why should audience research be completed?

To work out how successful your product will be in a certain audiences.

What research methods can be used?

G-Gender
R-Race
A-Age
C-Class
E-Ethnicity