Document table

Document	Description	Purpose & Medium	Ket advice
Proposals	Initial idea for a project. Can be written or a presentation (a pitch).	To sell an idea to a client or boss.	Target audience, content ideas, resource requirements, costs outline, timescale. Proposal is normally management.
Treatment	Exact structure depends on medium.	Contains more detail that a project outline, act structure, depends on medium	Has two specific audiences, production team use it to reference points, vital in large production as communication might be as hard.
Project outline	Initial document given to key members. Includes enough detail so the team has an idea of what they are making.	Used as a bias for all other pre produced documents by the production team.	Details of narrative/content. Resource requirements. Budget limitations
SWOT analysis	Produced early in pre-production to assess viable ideas, limitations of the project.	To assess the strengths, weaknesses, opportunities and threats of your project.	Assess the strengths, weaknesses, opportunities, threats.

Strengths

1. Free 30 day free trial
2. Very few adverts
3. Choice to sign up or not

Weaknesses

1. Musicme already exists so has to change name
2. Bigger artists may not chose you 
3. Popular artists are very expensive
4. Multiple sign ups for free period
5. Pay artists royalty payments

Opportunities

1. create a partnership with artists and labels
2. Make it cheaper than other streaming sites
3. Get new artists that don't cost as much so lower costs
4. Could change name as it is already  
5. Decentralising streaming industry
6.  

Threats

1. Bigger competition from Spotify and apple music
2. illegal streamers
3.