Concept art

• Concept art- A type of illustration used to convey an idea in use for films, video games, animation, comic books, or other media before it is put into the final product.

• Visualisation diagrams- A rough diagram used to plan a product. The diagram is static, hand drawn or produced on design software. Usually shows the proposed design of a text in some detail. Used to assess the financial and logistic viability of the creative teams design.

•  Flat plans- A 2d drawing which represents how all elements are laid out in printer web based text. Includes all elements that will be in the final product. Allows the designer to see if proportions of each element are correct and that all required elements are included. Detail of each aspect is not included. Can also be used to plan the layout of a tv studio. Must be quick and easy to modify so that layout changes can be made with minimal fuss.

•  Prototypes- An early model of a media product particularly used in interactive media such as video games or websites. Allows early testing of the product. Will not include all the stylistic elements. Way to test if the core functional elements work.

•  Mock up- Similar to flat plans & wireframes, but contain more detail, such as content and colour schemes. Shown to clients to gain feedback before the final version. Used in print and online media. New software means that page mock ups for interactive elements- this is now becoming a hybrid with a prototype.  

Document	Description	Purpose and medium	Key advice for success
Concept art	A type of illustration used to convey an idea in use for films, video games, animation, comic books, or other media before it is put into the final product.	Used before made into final product
Visualisation diagrams	A rough diagram used to plan a product. The diagram is static, hand drawn or produced on design software. Usually shows the proposed design of a text in some detail. Used to assess the financial and logistic viability of the creative teams design.	Used to assess the financial and logistic viability of the creative teams design.
Flat plan	A 2d drawing which represents how all elements are laid out in printer web based text. Includes all elements that will be in the final product.	Can also be used to plan the layout of a tv studio. Must be quick and easy to modify so that layout changes can be made with minimal fuss.
Prototype	An early model of a media product particularly used in interactive media such as video games or websites. Allows early testing of the product.
Page mock up	Similar to flat plans & wireframes, but contain more detail, such as content and colour schemes. Shown to clients to gain feedback before the final version.

Creative paperwork 1

Document	Description	Purpose & Medium	Key advice for completing successfully
Storyboard	Visual plan used in pre-production. Most detailed visual plan. Includes durations and timings. Covers camera, editing, lighting, sound and graphics.	Used to structure filming Has illustrations and annotations. Annotations covers all technical aspects. Illustrations are detailed representations of what the viewer will see.	Must include a lot of detail.
Script/Screenplay	Produced by a scriptwriter. Break it down into a scene by scene structure. on expression. Dialogue is written as the character would deliver it.	Includes key camera language. Includes casts dialogue and details on expression.	Slug lines in scripts (scene heading) also include: Whether the scene is exterior or interior. The location of the scene. The time of the scene, when it takes place.
Shooting Script	Development of script/screenplay is dependent on its completion. Allows the production team to structure their filming. More technically detailed than a storyboard.	Used in video production.	Includes details on: Scene numbers. Camera angles. Shot types. Sound. All elements of screenplay/script.

      

logistics

• Production schedule

Brings together logistic and resource details for a project.

Includes all tasks required plus the time scales needed to get them dine.

Used to track progress and make sure its in track.

Shared with all members of production team so they are aware of when milestones are and when deadlines need to be hit.

Production schedules will include:

Details of the initial proposal

• Call sheet

Used to plan logistics for each day of production

Developed from production schedule, but offer more detail.

Call sheets:

Location details (address, map, transport details)

Crew details

Health and safety notes

Transport schedule

Filming schedule

Equipment

Site structure diagram 

one diagram which outlines the purpose and content of each individual page on a website

Each page is given its own box

Lines are used to illustrate the web links between pages

This is not a layout document, but more to do with simply breaking down the content of each page

This can then be circulated between the technical and creative teams who develop the ideas from there

Looks at the hierarchy of pages, with the home page as the trunk and all others branching off

• Asset log

A document which list all of the elements or assets of a product.
This includes videos, images, sound, typography designs and any other element of style or content.

It covers both content produced by the production company and obtained from other sources

This allows the company to keep track of copyright issues and permissions – making sure that everything has permission granted before it hits market

The asset log will contain:

What the asset is

Details of what the asset contains

Whether permission is required and if so, whether it has been granted yet

• Risk assessment

Conducted on a visit by the production company to all locations before production starts

Identifies and health and safety concerns

Devises solutions to manage any hazards on location

May include taking photographs

Risk assessments protect you, your crew, your actors and your equipment. They look at hazards which can harm and can effect your production and put a PLAN B in place.

• Recces

Conducted at the same time as risk assessment

Judges suitability of location for production

Will consider if it meets creative vision

Will also consider logistical issues – accessibility with equipment, availability when required, cost

Generally will recee multiple locations for same scene – location which is best fit creatively & logistically will be picked

• Set design

A visual design of how the set will look when set up

Could be 2D (a sketch) or produced using 3D imaging software (in the exam, if asked, yours will be 2D)

Will include a visual representation of how the background and props will look in as much detail as possible

Used by technical team to them plan camera positions and movements

May include annotations to further explain elements of set

the evaluation question

Likely to make judgements
No introduction
Approximately 15-20 marks
Only a brief conclusion needed, one sentence
Minimum 4 paragraphs.

Requirements:

• Discuss the positive elements of the pre production elements in relation to the client brief, the content, its fitness for purpose.
• Discuss the elements that could be improved upon.
• Discuss other documents that would need to be used alongside this document to support it, or support the project.
• Marked on SPAG

Document table

Document	Description	Purpose & Medium	Ket advice
Proposals	Initial idea for a project. Can be written or a presentation (a pitch).	To sell an idea to a client or boss.	Target audience, content ideas, resource requirements, costs outline, timescale. Proposal is normally management.
Treatment	Exact structure depends on medium.	Contains more detail that a project outline, act structure, depends on medium	Has two specific audiences, production team use it to reference points, vital in large production as communication might be as hard.
Project outline	Initial document given to key members. Includes enough detail so the team has an idea of what they are making.	Used as a bias for all other pre produced documents by the production team.	Details of narrative/content. Resource requirements. Budget limitations
SWOT analysis	Produced early in pre-production to assess viable ideas, limitations of the project.	To assess the strengths, weaknesses, opportunities and threats of your project.	Assess the strengths, weaknesses, opportunities, threats.

Strengths

1. Free 30 day free trial
2. Very few adverts
3. Choice to sign up or not

Weaknesses

1. Musicme already exists so has to change name
2. Bigger artists may not chose you 
3. Popular artists are very expensive
4. Multiple sign ups for free period
5. Pay artists royalty payments

Opportunities

1. create a partnership with artists and labels
2. Make it cheaper than other streaming sites
3. Get new artists that don't cost as much so lower costs
4. Could change name as it is already  
5. Decentralising streaming industry
6.  

Threats

1. Bigger competition from Spotify and apple music
2. illegal streamers
3.